Convergance and the QR Code

Here’s an interesting item from of all places, The Weather Channel. It appears that TWC is putting QR Codes on the TV screen during weather broadcasts, inviting Android users to scan the code to get their Android app. I’ve heard of people using the codes on outdoor advertising but having a broadcast network using them is a pretty interesting move for networks and for advertisers. Next step is obviously a TV spot with the QR code that delivers a coupon for that item to the user’s mobile device.