In case anyone is questioning Pixar’s position as the undisputed leader in digital animation, they have gone ahead and released for free another digital animation application, this one called the Universal Scene Description tool. It is basically a method for pulling together different assets from different animation applications in a seamless manner.
What makes this interesting to me is that back in July during a trip to Boston, I went to see the amazing “The Science Behind Pixar” exhibit at Boston’s Museum of Science. It was a very hands on demonstration of how Pixar develops it’s amazing digital animation movies. What was exceedingly clear from the exhibit was the painstakingly detailed production process that Pixar applies to each and every one of it’s movies – from the tiniest short to the most epic long form movie. The rigor and attention to detail that was demonstrated in the exhibit was stunning – I can only imagine how it works within the overall Pixar operation – but what was more impressive was the way they made the exhibit so easy to understand and consume, whether you were 14 or 41 years old. They easily demonstrated all the steps that Pixar goes through to produce their movies – from Modeling, Creating Realistic Surfaces, Animation, Simulation, Lighting and Rendering the Imagery. To say that they have the animation production process down to a science is a gross understatement.
By releasing this as ‘open source’, they are doing their best to bring some standardization and rigor to the industry they work in, a subtle dig on the fact that there are so many apps, processes and standards that don’t fit into how they produce their products.
So many folks in the media and around the world talk about Steve Jobs’ influence on the technology industry from his time at Apple (which I am not at all questioning), but after seeing the Pixar exhibit at the Museum of Science, and watching the multitude of movies that Pixar has produced, you can’t help but wonder if what he created at Pixar has been more transformative in the movie and entertainment industry.Source: Cable TV subscribers plunging – Business Insider