The Puma Shoe company has reinvented the good old shoebox. While they moved away from the standard cardboard shoebox, they did keep the idea of re-usability in place as the new design has a re-usable bag covering the new shoes and a recycled cardboard “structure” that houses the shoes.
By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Puma claims that this new design will save about 8,500 tons of paper, 20 million Mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel.
Wow, rethinking something perceived as so irrelevant as a shoebox can really have a big impact!