Tag: redesign

Rethinking NFL Logos

Here is a really interesting take on re-thinking the logos of NFL teams by Matt McInerney. This is just a side project however some of the designs are really well done. For example, I love the KC Chiefs logo with the “C” depicted in negative space. His version of the Rams, Seahawks, and Houston Texans are pretty awesome too and the thinking behind his re-do of the Bills logo is very insightful

Via FastCoDesign

Rethinking Microsoft’s Brand

A really really interesting project by Andrew Kim where he re-thought and re-designed Microsoft’s entire brand and branding system. And right now, the company really needs a shot in the arm.

Kim’s core hypothesis is that when you compare Microsoft to Google and Apple (the “big three”), Microsoft is perceived as outdated, slow, corporate, conservative, while its only positive brand assets are its gaming (XBox) and Kinect. Compare this to Apple’s brand that is centered on design and engineering, and Google’s that is focused on the search engine and “don’t be evil”.

From a visual design perspective, he addressed this gap by taking the “traditional” old school, antiquated view of a (four paned) window and looked at it through a different lens. He thought about it through a more hip, urban perspective and visualized how people look at windows on an angle while looking at a skyscraper from the ground and used that as the core element of the “new” brand concept.

Hit this concept up against the generally bland, Finland flag like new Windows logo and it is definitely a fresh perspective on where Microsoft/Windows could go.

The other day while at a local mall, I was surprised to see the Microsoft Store had opened up. And the thing that completely dominated the experience was the gaming consoles – XBox, Kinect, etc. The PC’s, phones and peripherals that Microsoft “owns” were taking up space in the store and were complete afterthoughts to the customers. To me, that spoke volumes.

via Waxy Links.

NFL Uniform Concepts

New England Patriots 7

For the 2012 NFL season, the league will be switching over from Reebok to Nike as the official uniform supplier/designers for the 32 NFL teams. I don’t know how legit these concepts are, but here are all sorts of uniform concepts/suggestions for each of the NFL teams from a user named Lil Phil on Flickr.

AFC East
National Football Conference (NFC)
Full Set of Photo Concepts

What I like about all of the uniforms is that there is a similar style or motif to each of the uniform designs, while still keeping the distinct and unique attributes of each of the team brands.

Mind The Gap

You may have heard about The Gap’s recent inept attempt to redesign their logo. To demonstrate just how poor the decision making was there, the fine folks at ISO50 held a Gap Logo Redesign Contest, reaching out to the broader interweb design community to submit their own redesigns for the iconic logo. The results are, in my humble opinion, spectacular…with a couple of snarky designs thrown in for good measure! Just some amazing designs that reinforce just how bad the one that The Gap chose really is.

It appears that the geniuses at The Gap are now backpedaling on their decision making processes.

And for those few that really do like the new logo, you can generate a logo of your own right here.

Yahoo Sports Beta?

Wow, that is a rough design.

Looks as though there may be a Beta release happening at Yahoo Sports. I was on the site checking out my fantasy football and baseball teams (I think their Fantasy sports suite is just fantastic. And my football teams were actually doing pretty well. Thanks for asking. :-) and saw this yellow banner just above the blue “Today in Sports” headline. The two links on the top right read “Beta Feature Index” and “Send Feedback”. When I clicked through the “Beta Feature Index” link, it went to a Yahoo branded error page. When I clicked through the “Send Feedback” link, it went to a feedback form. In navigating the site, I did not see any BETA features. I’ll be interested to see what they plan on doing on the site and to see if it’s going to compete more directly with ESPN in look, feel and volume of information. No matter what they do, the site definitely needs an upgrade.

Minor Edit

I’m feeling the need to redesign the site. I don’t know why, because I like the way the site is organized, the way it looks and I really like the image of the buildings in the masthead. I’m pondering a couple of ideas and changes, but nothing is close to being presentable.

I recently made a minor edit to the site by making the background a dark grey instead of the light grey “pixel dots” I had in the background previously. I did this to provide more contrast between the main content area and the background of the pages, to make the content “pop” a bit more.

Refreshing

I’m in the process of refreshing the site, so things may be a bit askew here and there. The site has been in desperate need of a facelift for a while as the snowflakes were getting a little old and the weather is getting much nicer. For starters, I have changed the header to be a bit lighter and introduced a darker background of the site pages. This will make the main area “pop” a bit more. The one area I’m not sure what to do with is the “Sidebar” on the right hand side of the page, where my RSS feeds and other links are located. I’ve been looking around at how others in the blogosphere handle these areas and hopefully something will inspire me. So in the meantime, please bear with the changes and inconsistencies that will be popping up around the site.