Is this beautiful or what?
This is a concept prototype design of a Bienville Legacy Motorcycle. But what’s even more interesting is the story behind the design and the desire of one individual to address what he believed was a critical deficiency in America today: The decline of industrial design and craftsmanship.
This prototype was designed by JT Nesbitt of New Orleans, who in motorcycle circles, is considered one of the top designers in that space. He designed the amazingly awesome Confederate Wraith motorcycle. He had a motorcycle studio in New Orleans until it was wiped out back in 2005 when Katrina hit. Fast forward to 2012, when the aforementioned individual walked into Nesbitt’s studio and said “What would you do if you could do anything?”
And from that simple question and a blank check, Nesbitt designed the above prototype motorcycle that, according to the story, brought one man to tears.
“I think we’re at the beginning now of what could be another Renaissance” says Jim [Jacoby]. “You have more money sitting on the sidelines through private equity and venture capital and in business profits than has ever existed. My goal is to lead through example and inspiration, and say, ‘Let’s believe in great craftsmen first, and put that money to work with them.’ And the byproduct will create all kinds of other business opportunities.”
Not only is the bike an industrial design of unmatched beauty, it is designed to perform as well. It has a 350HP engine and only weighs 350lbs. Think about that for a second. That much power on a bike that light.
The bigger picture point here is that as everyone from coast to coast is obsessed about digital this and app that, some amazingly talented industrial designers are struggling to find the support and resources needed to drive true, game changing innovation that will have positive cascading impacts across the economy.Marketplace