Google is taking its popular site YouTube to NYC’s Guggenheim Museum. Â The search company will set up shop in the Guggenheim’s main atrium with all sorts of TV and video displays promoting the finalists from a recent promotion they ran.
The exhibition, set for October, will showcase videos from as many as 20 finalists of YouTube Play, a contest for graphic artists and users of Googles GOOG video site. A celebrity jury that includes Japanese pop artist Takashi Murakami and The Wrestler director Darren Aronofsky will wade through about 200 videos whittled down from thousands submitted in July.
The goal of this initiative is to try to re-position YouTube as a site/service that can cater to a more upscale, arts driven clientele and move it beyond the perception that its content is, er, lowbrow.