Biggy Small

There is always so much hype about how big online commerce and online retail is, yet when you take a step back and compare the share of online purchases against the full market, you realize the vast amount of opportunity that is out there for online retailers to take:

Even on the friendliest turf for online shopping “computers and electronics” Internet stores are claiming just 25% of the market.

Not surprisingly, the Computers, Electronics and Appliances category have the deepest penetration of Online Commerce.

via WSJ