Tag: doubleclick

The Future of Display Advertising

…runs through Google. On the official Google Blog today, a “pat on the back” post about theĀ future of display advertising, and the integrations they have launched over the past two years since the acquisition of DoubleClick. Yet another step towards ensuring that all significant online advertising will be run through either Google’s AdSense platform, or DoubleClick’s display platform.

I find it ironic that Google assails Apple for creating a “closed” platform when it comes to technology and applications via iPhone/iTunes, yet it is turning around and building just as closed, centralized a platform when it comes to online advertising.