OK, this may be the coolest iPad accessory I’ve seen so far. Slide your iPad into the jack and you have a mini video game unit, full with real joystick a la 1980’s video games. So instead of using the 2D flat “joystick” on the screen, you can use a real joystick and have a mini desktop arcade.
Now, if they had a slot for quarters, you could have a retro business model here. Buy up a bunch of these and set up a mini arcade in a local downtown space and host birthday parties for 10 year olds. I suppose you could get a bunch of Square credit card readers or just take care of the finances before the kiddy party starts.