It appears that consumers are more apt to trust and be loyal to brands that are active on Twitter according to the 2nd annual Digital Influence Index study conducted by Fleishman Hilliard.
This does make sense as it reinforces how brands can have a much more open and “conversational” dialogue with customers, whether it’s to promote a new product or stem the tide of a crisis.
Interesting article by Jim Cramer in NY Magazine this week about the sorry state of the economy today and what could possibly happen a year from now:
What will New York look like a year from now? The answer: bad and probably worse, and perhaps downright catastrophic. Three degrees of awful. The first step was passing the bank-bailout legislation. Now that it’s done and if it didn’t get done we would have been looking at a guaranteed economic collapse, the critical issue will be presidential leadership. And while any president will be an improvement over the current one, there is a growing belief on Wall Street that Barack Obama has the capacity to lead us out of this wilderness while John McCain does not. I’ll go a step further: Obama is a recession. McCain is a depression.
No matter how we cut it, things are just screwed up.