Tag: concept

Bienville Legacy Motorcycle

Is this beautiful or what?

This is a concept prototype design of a Bienville Legacy Motorcycle. But what’s even more interesting is the story behind the design and the desire of one individual to address what he believed was a critical deficiency in America today: The decline of industrial design and craftsmanship.

This prototype was designed by JT Nesbitt of New Orleans, who in motorcycle circles, is considered one of the top designers in that space. He designed the amazingly awesome Confederate Wraith motorcycle. He had a motorcycle studio in New Orleans until it was wiped out back in 2005 when Katrina hit. Fast forward to 2012, when the aforementioned individual walked into Nesbitt’s studio and said “What would you do if you could do anything?”

And from that simple question and a blank check, Nesbitt designed the above prototype motorcycle that, according to the story, brought one man to tears.

“I think we’re at the beginning now of what could be another Renaissance” says Jim [Jacoby]. “You have more money sitting on the sidelines through private equity and venture capital and in business profits than has ever existed. My goal is to lead through example and inspiration, and say, ‘Let’s believe in great craftsmen first, and put that money to work with them.’ And the byproduct will create all kinds of other business opportunities.”

Not only is the bike an industrial design of unmatched beauty, it is designed to perform as well. It has a 350HP engine and only weighs 350lbs. Think about that for a second. That much power on a bike that light.

The bigger picture point here is that as everyone from coast to coast is obsessed about digital this and app that, some amazingly talented industrial designers are struggling to find the support and resources needed to drive true, game changing innovation that will have positive cascading impacts across the economy.

I know I’m not doing the story justice so take a listen to part one and two of the story on Marketplace – they are definitely worth a listen.

Source: Marketplace

Rethinking Microsoft’s Brand

A really really interesting project by Andrew Kim where he re-thought and re-designed Microsoft’s entire brand and branding system. And right now, the company really needs a shot in the arm.

Kim’s core hypothesis is that when you compare Microsoft to Google and Apple (the “big three”), Microsoft is perceived as outdated, slow, corporate, conservative, while its only positive brand assets are its gaming (XBox) and Kinect. Compare this to Apple’s brand that is centered on design and engineering, and Google’s that is focused on the search engine and “don’t be evil”.

From a visual design perspective, he addressed this gap by taking the “traditional” old school, antiquated view of a (four paned) window and looked at it through a different lens. He thought about it through a more hip, urban perspective and visualized how people look at windows on an angle while looking at a skyscraper from the ground and used that as the core element of the “new” brand concept.

Hit this concept up against the generally bland, Finland flag like new Windows logo and it is definitely a fresh perspective on where Microsoft/Windows could go.

The other day while at a local mall, I was surprised to see the Microsoft Store had opened up. And the thing that completely dominated the experience was the gaming consoles – XBox, Kinect, etc. The PC’s, phones and peripherals that Microsoft “owns” were taking up space in the store and were complete afterthoughts to the customers. To me, that spoke volumes.

via Waxy Links.