Tag: chicago

Red Sox – Cubs

Super cool to see the Chicago Cubs playing the Red Sox at Fenway this weekend for the first time in 93 years. If the baseball Gods had not been so cruel back in 2003 – the year of Steve Bartman in Chicago and Aaron (F***ing) Boone in Boston – these two storied (and until this past decade, cursed) franchises would have met in the 2003 World Series. And then the world would have come to an end (until that time, neither team had won a World Series in pretty much forever).

ESPN Chicago

Another nail in the coffin of newspapers and local media. Today, ESPN launched ESPN Chicago, a version of ESPN.com specific to Chicago sports. Basically, they are going to try to leverage their scale to deliver localized content to Chicago. But it’s not just Chicago, this is going to scale to the major markets across the US and Canada. The incremental cost to develop this site was probably relatively minimal, but they will now be able to charge a premium to advertisers who want to market online to a predominantly Chicagoland audience. I’m sure NYC, Boston, LA, Dallas and others are not far behind. And just think, with ESPNZone in Chicago, they can have some serious multimedia, multi channel promotions to dream up. It will be interesting to see how the market reacts to this – whether they will gravitate to this offering or if they will continue to stick with their trusted sources like the Tribune, the Chicago Sun Times and the bartender at Harry Caray’s.