I can’t believe someone actually pays for studies like this. “A recent study in England has found…wait for it….almost 90% of users of DVR/TV time shifting devices skip the ads in the shows they have recorded. “It really took a market research study by Deloitte to figure this out? “Stunning!! A revelation of market research!!” In the same story, the respondents did say that if the “ad pods” were shorter, they would consider paying more attention to the advertising. As noted earlier this week, some advertisers are grappling with this situation by trying to fake out viewers by having their ads look so much like the show that they are watching that they will stop Fast Forwarding through the ads.
Two brothers in England have spent the past 9 years building the world’s biggest train set, including 6 miles of track and about $13 Million US dollars. That’s a good use of time and money.
This week IFC is running Monty Python: Almost the Truth, The Lawyers Cut, the “definitive” documentary on Monty Python as they celebrate their 40th anniversary this year. If you have not set your DVR, please do so as the first two episodes have been very interesting and entertaining. They interview the members of Monty Python who provide some great perspective on their thoughts and mindsets when they were creating their famous skits. Last nights was great because they went through some of the favorite skits from the Python troupe as well as some famous (and not famous) comedians and writers. Some of the skits that were called out include:
- Mr. Hilter Living in Maidenhead
- Dead Parrot Sketch
- Penguin on the Telly
And many, many others. If you are any sort of comedy and Monty Python fan, this is a must watch.