I saw this absolutely hysterical story today. It seems that a bear out at Baker Lake, WA downed 36 beers and then passed out on the lawn of the Baker Lake Resort in Washington state after raiding several camping sites. And in a very interesting market research study, the bear had two brands of beer to choose from – Rainier Beer and Busch Beer – and displayed a definite preference because all 36 cans that he drank were Rainier. If I were the brand manager of Busch Beer, I would not be too happy with the results of this study. :-)