The Breaking Bad Economy

As the wonderful show Breaking Bad winds down this evening, the folks most sad about it’s departure won’t be the millions watching it on AMC and Netflix. It will be the fine people of Alberquerque, NM, where the epic series is set.

“Breaking Bad became such a phenomenon that it helped in other areas such as tourism,” says Nick Maniatis, director of the New Mexico State Film Office. “You wouldn’t think that would be the case for a show about meth. But it was shot so beautifully. They did such a great job showing different areas of our state.”

The show’s cinematography has been so exceptionally well done over these six years, it has impacted the local Alberquerque tourism. There are now at least three city tours of Albequerque that takes tourists around specific spots featured in the show. On top of that, it has spurned a cottage industry around all things “Heisenberg Blues (Yo!)”. A local candy shop has created Breaking Bad Candy – crunchy candy styled like blue meth – while a local donut shop – Rebel Donut – has created Blue Sky donuts styled with blue icing and the aforementioned Breaking Bad Candy.

As the wise Dr. Seuss once said: “Don’t cry because it’s over, smile because it happened.”


Gaming The Mad Men Viewers

The gaming of the ads on Mad Men is getting out of hand. Yeah, yeah…they did the job because I’m blogging about it. But there were three different ads that were “gaming” the DVR crowd by presenting their ads in the motif of the actual show so that viewers will stop fast forwarding the DVR at what they think is the end of the ad pod. Klondike had two guys in 1960 era suits pitching a new campaign for the brand. Clorox and then led their pedestrian ads with the animated building and red/black lettering so clearly associated with the show itself. The clear irony here is that these advertisers are holding on with their fingernails to the very interruptive, 1960’s era marketing model that is the central focus of the Mad Men show itself.