I was on the NYC Subway last night heading home from work (Downtown E Train) and was listening to a tech oriented podcast that was discussing the recent decision by Apple to remove the headphone jack from the iPhone 7. The discussion made me think about what sort of impact Apple’s decision may have on customer behavior relative to their headphones, and what headphones people use. How many people really go out and purchase different headphones? How many people say ‘screw it’ and just use the free ‘in the box’ Apple earbuds?
So I started to look around at the folks in the train car – a pretty solidly random collection of people. I’m going to say there were somewhere around 150 people in the car and of that total, maybe 30-40 people were wearing headphones (roughly 20%). And of those 30-40 people, at least 15 (~10% of the total and ~50% of the people wearing headphones) were rocking out using the white Apple issued headphones.
So this says to me that in this random sample of people, a solid 50% of people using headphones in this train car were not picky enough with the quality of the audio produced by their headphones to go with anything other than the less-than-elete free, hard plastic, non-maliable, non-noise reducing/cancelling Apple EarBuds that come with every iPhone.
And when you then extend that out to the new iPhone 7, you could make a stretch assumption that in a similarly random sample of people, probably more people would use the free Apple EarPods with the Lightning connector because they came in the iPhone box and they are locked into using the Lighting headphones due to the iPhone 7’s lack of a headphone jack. These people would not be that up in arms about the lack of a headphone jack because of similar behavior when there WAS a traditional headphone jack. A good chunk of them would simply say “Fuck it, why bother with better quality audio and great noise cancelling technology from someone like Bose when I can listen to the rumbling of a NYC subway and the noise of the guy chomping on a burrito, drone out the sound of ‘Arcade Fire’.” Let’s just use these Apple issued Lightning EarPods (that are basically the old, free headphones with a Lightning connector) that sound like tin cans in your ear.
An observation. Hardly scientific, but an observation none the less.