Stephen Clark’s Bio


Stephen has been innovating in digital marketing for the past 20+ years. His career in digital marketing started after business school when he joined Lycos, one of the first major search engines and most visited online destinations in the world. He led brand marketing and then spearheaded innovation in streaming media and wireless digital media products. After Lycos, he led product marketing of premium e-commerce offerings for AOL Instant Messenger.

In 2004 he began a six-year tenure at American Express managing Online Customer Acquisition and Product Marketing for their Small Business division. Among other things, he created and launched the OPEN Forum content marketing platform and won the company’s Chairman’s Award for Innovation for his work on the 2008 Plum Card product launch.

His recent career pursuits have built on previous experiences: at Federated Media (they pioneered content marketing), he led a team focused on analyzing and optimizing content marketing programs for clients Intel, American Express, Dell, Gillette and L’Oreal; then, at Asurion, a leader in technology protection services, he led a complex global site re-design as part of a company rebranding and organizational merger.

He has spent the past 8+ years at Citibank; he is currently on the Digital Onboarding product team (within Trade Services) that is leading a digital transformation of how Citi on-boards Corporate Clients to its Treasury & Trade services business. Prior to that, he was in the Money Movement (Consumer) team handling Business Strategy & Analytics, ensuring key internal leadership and stakeholders are up to date on KPIs and business trends. He led a transformation of ‘siloed’ Analytics capabilities to enable more informative analysis and also led a migration of Inter-Institutional Transfer product from 3rd party vendor, resulting in being recognized with internal award. Prior to working in the Money Movement group, he was in part of the Digital Marketing Technology Capabilities team, focused on building and enhancing Online Marketing Identity Recognition (aka ID Graph), Personalization and Targeting capabilities.

Highlights

  • SVP – Trade Solutions: Digital Onboarding and Self Initiation UX – Citibank
  • VP – Digital Money Movement: Business Management & Strategy – Citibank
  • VP – Marketing Technology: Identity Management Capabilities – Citibank
  • Sr. Manager Online Marketing and Digital Product Management – Asurion
  • Director, Online Analytics and Strategy – Federated Media
  • Sr. Manager: Online Acquisition, Product Marketing – American Express
  • Sr. Marketing Manager, Instant Messenger – America Online
  • Product Marketing Manager – Lycos

Education

Fordham University

Gabelli School of Business
MBA – Dual Focus: Marketing, Information & Communication Systems

Syracuse University

Maxwell School of Citizenship & Public Affairs
BA – History

Full Resume