Lego In Space

A pair of teenagers in Toronto constructed a homemade weather balloon that they then released into the sky with a few Lego accessories – including a Lego Minifigure. After a bit over 90 minutes up at an altitude of around 80,000 feet, their balloon came back to earth but not after taking several photos of the Lego

Via Make Magazine.

Analysis of Lego Pricing Over The Years

Lego in the head

Over at Geek Mom, an interesting analysis of the pricing of Lego sets over the past 40 years or so. Looking at the pricing on a “price per brick” point of view, the average cost has actually been trending down.

As it turns out, after going up in the 70’s and 80’s, the average price per brick has actually been trending down. I sampled the prices of sets through the years as listed on brickset.com from across themes and set sizes. To try to make it an apples-to-apples comparison, I excluded minifigs by themselves, accessories, promotional items, games, or anything that required batteries, as well as Mindstorms, Duplo, and non-brick items.

One theory noted in the article is that the Lego sets of today are far more complex and thus have far more pieces than those of the 1970’s and 1980’s, So looking at it on a “per brick” may be skewing the numbers lower.

At the end of the day though, I think what this is telling us is that we should go out and get that epic 3,000 piece, 8 lb, 50 inch long Star Wars “Super Star Destroyer” kit for $400.

Taken For A Ride

A couple of guys in Princeton, NJ took a Porsche Panamera for a test drive around central NJ, pulled a switch-a-roo with its “key“, and then stopped by the dealership after hours and took the $148K car for good:

The dealer, who accompanied the men during the test drive, noticed the car was missing upon opening shop the next morning. How could this have happened to such an expensive car with such a (presumably) expensive security system? Simple: the car features a keyless ignition system, with no physical key. An electronic key sits in the driver’s pocket allowing one-touch access to opening the doors and turning the car on. Sounds like a fast pass for a simple switcheroo for these techy thieves.

For all the fancy, high tech keyless entry solutions, sometimes analog keys are the best solutions.

via Time Magazine News Feed

Live Like Bilbo Baggins

For all of your JRR Tolkien/Hobbit/LOTR fans getting geared up for the 2012 release of The Hobbit, you too can live like Bilbo Baggins. Out in Montana, you can rent a Hobbit House like those found in The Shire. Only this one comes with Cable and HDTV. I’m imagining that this would not be optimal for the over 6 foot crowd.

Via Nerd Approved

Fast Times at JC Penney High

JC Penny ad on ESPN

OK, this is just wrong on so many levels.

I was on ESPN today watching news about the latest NCAA scandal, this one about Jim Tressel resigning as Ohio State’s football coach because of something involving his players selling OSU memorabilia for money (just for context…this is really irrelevant here). Ahead of the ESPN video clip was a video ad with ESPN’s own Kenny Mayne as the pitchman for JC Penney and some deal on Van Heusen shirts (screen shot above is from the actual ad).

Somehow, someway, with some creative editing, they tied in the beyond leg-en-dary Phoebe Cates getting-out-of-the-pool-scene (link is very very NSFW) from Fast Times at Ridgemont High within the ad.

How dare they!! Heretics!! This is the Phoebe Cates scene from Fast Times!!

But beyond using an epic scene from one of the greatest cult hits in movie history, which is tattooed in the minds of most males who grew up at some point the 1980’s (seriously, ask any 10 guys who grew up at that time their top 5 sexiest movie scenes from that era, and I guarantee you 9 of them will say Phoebe Cates getting out of the pool in the red bikini in Fast Times.), do they not recall the broader context for the scene (Judge Reinhold taking care of, er, “business” in the bathroom)? Anyone who recalls this scene will also know the broader context. That’s what made it such an epic scene. So as a brand manager, not only would I have to seriously question the immense lack of creativity in this ad (oh, I have an idea…lets edit in the Phoebe Cates bikini scene from Fast Times into a video ad for dress shirts), I’d have to ask if this is the type of association I would want in the mind’s, er, eye of my customer? Really? The worst part? The tie in makes absolutely no sense within the context of the ad!!

Oh, wait wait wait…I get it. That was the whole point! To start a conversation online about the ad. You got me. You’re good. #not

iPad Arcade Cabinet

OK, this may be the coolest iPad accessory I’ve seen so far. Slide your iPad into the jack and you have a mini video game unit, full with real joystick a la 1980’s video games. So instead of using the 2D flat “joystick” on the screen, you can use a real joystick and have a mini desktop arcade.

Now, if they had a slot for quarters, you could have a retro business model here. Buy up a bunch of these and set up a mini arcade in a local downtown space and host birthday parties for 10 year olds. I suppose you could get a bunch of Square credit card readers or just take care of the finances before the kiddy party starts.

#want

Butterbeer Cupcakes

Amy over at AmyBites recently took a trip to the Orlando’s Universal Islands of Adventure Wizarding World of Harry Potter and took a taste of  a real life version of butterbeer, the nectar like beverage served up to the wizards by Madame Rosmerta at the Three Broomsticks.

And from that taste, she got motivated to create some Butterbeer Cupcakes. Click through to see more and grab the recipe.  Looks very yummy, even if a Muggle created it. :P

via amyBITES

Have A Coke And A Smile

The folks at This American Life appear to have stumbled upon the original recipe for Coca Cola. What I want to know is their motivation and resources to dig up the original 1979 article from the Atlanta Journal Constitution that they used as the basis for the story.

Who knows how legit this is. Of course, Coke is denying everything and saying its not the “go to market” formula for the iconic soft drink.