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The Human Scale of Apple Stores

Apple Store – 5th Ave., NYC

Really interesting and insightful article about the architects that have designed many of the Apple stores around the world, and their relationship with Steve Jobs.

I remember when Steve first hired us, he said: “I hired you because you’ve done very good large buildings, and you’ve done great houses.” If you’re doing houses, then you’re thinking about the subtleties of a building.”

As is legend now, Jobs’ laser focus on the user experience within Apple’s products also extended all the way to the retail experience, to the point where Jobs perceived retail as simply an extension of the overall Apple product line.

via NY Times

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