This is an interesting study. A company called SocialTwist conducted a study comparing the methods which people share content and the performance of each of major social networks. According to the study, Twitter is crushing Facebook’s CTR, which to be honest is not all together that surprising. What I would be far more interested in understanding is what is the engagement and post click activity that is associated with each of the networks (Facebook, Twitter, etc.).
NOTICE: This article was published more than 10 years ago. Information in this article might be irrelevant or out of date.