You may have heard about The Gap’s recent inept attempt to redesign their logo. To demonstrate just how poor the decision making was there, the fine folks at ISO50 held a Gap Logo Redesign Contest, reaching out to the broader interweb design community to submit their own redesigns for the iconic logo. The results are, in my humble opinion, spectacular…with a couple of snarky designs thrown in for good measure! Just some amazing designs that reinforce just how bad the one that The Gap chose really is.
It appears that the geniuses at The Gap are now backpedaling on their decision making processes.
And for those few that really do like the new logo, you can generate a logo of your own right here.