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Gaming The Mad Men Viewers

The gaming of the ads on Mad Men is getting out of hand. Yeah, yeah…they did the job because I’m blogging about it. But there were three different ads that were “gaming” the DVR crowd by presenting their ads in the motif of the actual show so that viewers will stop fast forwarding the DVR at what they think is the end of the ad pod. Klondike had two guys in 1960 era suits pitching a new campaign for the brand. Clorox and then led their pedestrian ads with the animated building and red/black lettering so clearly associated with the show itself. The clear irony here is that these advertisers are holding on with their fingernails to the very interruptive, 1960’s era marketing model that is the central focus of the Mad Men show itself.

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