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A DM Piece. From Google.

Google DM

Check this out. I got a direct mail piece from Google, offering me $100 coupon for AdSense. The poster child for the Internet and all things online and digital is using the old fashioned, dreadfully offline, less than 1% response rate channel of Direct Mail to drum up business. Oh, the irony.

One piece of feedback: I’d advise them to actually know the recipient’s name rather than addressing it to “Adsense Customer”.

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