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A Challenge to Google?

This is a very interesting post about how Twitter search is dirupting Google from Silicon Alley Insider.

…time and time again disruptive business confuse adjacent innovation for disruptive innovation. They think they are still disrupting when they are just innovating on the same theme that they began with. As a consequence they miss the grass roots challenger, the real disruptor to their business. The company who is disrupting their business doesn’t look relevant to the billion dollar franchise, it’s often scrappy and unpolished, it looks like a sideline business, and often its business model is TBD. With the AOL story now unraveled, I now see search as fragmenting and Twitter search doing to Google what broadband did to AOL…

Obviously, Twitter is still in search of its business model, while Google is one of the most profitable companies in business. But the idea that something like Twitter could truly disrupt Google is a fascinating concept.

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