So about a year ago I was at the WOMMA (Word of Mouth Marketing Association) conference in San Francisco, and I heard about this hilarious video of two guys rapping about how “into Nuggets” they are while standing outside a McDonald’s (which I believe happens to be across the street from Wrigley Field).
Update: Guy on the right is Thomas Middleditch from Silicon Valley
Tonight, I was watching the MLB All-Star Homerun Derby and, low and behold, what shows up on the tube but a McDonald’s ad featuring the exact same video. Once again, it appears citizen marketers and user generated content has made it mainstream.