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San Francisco

I spent the majority of this past week out in beautiful San Francisco, CA attending the Word of Mouth Marketing Association’s (yes it exists) WOM Basic Training conference. At its most basic level, Word of Mouth Marketing is defined as giving people a reason to talk about your products and services, and making it easier for that conversation to take place.

Overall, I found the conference very eye opening and enlightening. There were some very compelling presentations and they far outnumbered the poor presentations (including the pathetic disappointing keynote from Robert Scoble). What I found most fun were the stories and examples of different people rallying around a specific cause or passion, including www.savesurge.org, www.snakesonablog.com, iPod Battery Replacement, and the Chevy Tahoe “make your own ad” fiasco.

I also met some great people, including the fine folks from Brains on Fire from down in Greenville, SC (thanks Spike, Robbin for dinner on Wednesday evening! It was fantastic!).

I could write for pages the things I learned and the background on the previously mentioned examples, but I think I’ll just add them sporadically to the blog as time goes on. It will make for some interesting and diverse reading.

I look forward to attending future conferences like this and I can only hope they are as informative and enlightening as this one!

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Spike Jones

Stephen,It was great meeting and hanging out with you as well! I’m glad you found the conference interesting and relevant and know you’ll be able to hatch some great ideas from the takeaways. If nothing else, it’s always great to connect with a kindred spirit.Sorry Robert, but he’s right. Love what you’ve done for the blogosphere. Love your book. Not too thrilled with your speaking.

Robert Scoble

Interesting, I had a line of people coming up saying we were the best keynote of the conference.Shows you can’t please everyone (something I already knew — when I planned conferences even our best keynotes, by ratings, got lots of complaints). But, I’d like to learn what made you think it was pathetic so I can improve next time.

Snakes on a Blog

I’m a walking example.