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The Red Sox Brand

Knowledge@Wharton recently posted an article on the Red Sox from a branding and marketing perspective. It talks about the Sox’ run to the 2004 World Series Championship and the notion that Red Sox Nation may not exactly know how to react to the fact that the Sox won it all, after 86 years of frustration and painful defeats. Its an interesting article however it re-inforces the notion that as much as we want to think “its just a game”, the reality is that its really all business.

And as irony would have it, the Red Sox lost last night to the White Sox in typical Red Sox fashion, when an error by Tony Graffanino led to a 5 run inning for Chicago. As the NY Times put it, “Just because the Red Sox won the World Series last season does not mean that baseball can nont torture them on occasion.”

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