Every year, there is one movie that is marketed at a nauseating frequency with its own marketing, and the marketing of the numerous product tie-ins. And this year, it is The Cat In the Hat starring Mike Myers. The number of product tie-ins is just insane, and this is coming from someone with a marketing degree. As a marketing manager, I would have to question the true value of such a program for the simple reason that the public probably gets so saturated with the Cat in the Hat messaging that they lose track of who or what products are sponsoring/partnering with the movie and therefore, your product gets lost in the clutter.
NOTICE: This article was published more than 15 years ago. Information in this article might be irrelevant or out of date.