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This is Stephen Clark's website. It is coming to you live from New Jersey USA. This is essentially a digital outlet for him to share his thoughts, perspective and interests. It is also where he talks a bit too much about his beloved Boston Red Sox. This site looks best in Firefox. If you are not using it, you are missing out.
This is interesting but not surprising. A recent study said that people check their social sites at all times of the day – morning, noon and night. Checking Facebook at 3AM in the morning? Seeing what folks are doing on Foursquare at 2:30AM on a Monday? You are not alone! What is most interesting is that folks are checking their social graph to find out what the big news of the day is. And we wonder why the big news organizations are struggling.
I’m settling in nicely to my new job over here at Federated Media. I’m working on some great stuff. And to that end, I wanted to let everyone know of an event that FM is hosting in June here in NYC.
I just love this article/post Stock and Flow from Robin Sloan at Snarkmarket. I have been trying to put my finger on a way to articulate how modern media and content works today and struggled to find the best way to sum it up. I think this article does this very effectively.
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time. I feel like flow is ascendant these days, for obvious reasons—but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can’t spend all of your time running on the treadmill. Well, you can. But then one day you’ll get off and look around and go: Oh man. I’ve got nothing here.
This really hit home for me. In the article, Robin takes the simple economics metaphor of stock, the amount of “money in the bank”, and flow “the rate of change” and applies it to modern online and social media. So services like Twitter and Facebook are the “flow” and things like blogs and publishing are the stock. Yes, sites such as Twitter are interesting and have changed the landscape, but this approach just reinforces to me that blogs and the development of sustainable articles, applications, and services are just as critical to the modern media landscape.
Here is an interesting analysis from eMarketer that notes while Search spending is steady, marketers are becoming frustrated with the results. The bellwether of the online marketing arsenal is showing some cracks in the armor. To be honest, this does not surprise me too much. Online users are getting more savvy with regards to online marketing, and search specifically (clicks on banner ads have been in free fall since the first one back on Wired in 1998). In turn, searchers are clicking less on paid results and increasingly looking more towards the “natural” results. They are searching for relevant conversations about whatever it is they are looking for. Further, we are seeing the behaviors of Searchers change over time too. Queries are becoming more complex, more in the form of natural language questions, and we are seeing a big rise in mobile search. Add this together and the result in less “advertisable” Search impressions – paid search is not as effective in matching against such complex queries, and mobile search has less physical space to deliver advertising. With less search impressions, there is less inventory, meaning prices will inherently rise while performance declines. Not a good equation if you are a marketer.
But I think this is another element of a much broader movement that is going on. What we are seeing validates the argument that will be outlined in Bob Garfield’s upcoming book The Chaos Scenario, where he outlines the massive changes that are and will be happening in the media world. In part, he argues that while the customers are still out there, they are placing less value in word of the marketers (or institutions) and more value in the advice of other customers:
“They’re still an audience,” he writes, “but they aren’t necessarily listening to you. They’re listening to each other talk about you.
Another nail in the coffin of newspapers and local media. Today, ESPN launched ESPN Chicago, a version of ESPN.com specific to Chicago sports. Basically, they are going to try to leverage their scale to deliver localized content to Chicago. But its not just Chicago, this is going to scale to the major markets across the US and Canada. The incremental cost to develop this site was probably relatively minimal, but they will now be able to charge a premium to advertisers who want to market online to a predominantly Chicagoland audience. I’m sure NYC, Boston, LA, Dallas and others are not far behind. And just think, with ESPNZone in Chicago, they can have some serious multi media, multi channel promotions to dream up. It will be interesting to see how the market reacts to this – wether they will gravitate to this offering or if they will continue to stick with their trusted sources like the Tribune, the Chicago Sun Times and the bartender at Harry Caray’s.
Interesting. Google’s Tim Armstrong was named AOL CEO today. I guess there is still life over at AOL. This will be very interesting to see how this plays out not only at AOL but within the overall online advertising/portal marketplace.
There is a little contentious battle brewing between The Atlantic and the NY Times. The NY Times says it is not going away in May, as was suggested by The Atlantic’s Michael Hirschorn. Yet while its not going away anytime soon, it is an institution that has seen its better days. Be sure to read John Battelle’s post on the future of publishing, which was prompted by the same article.
I have recently heard that the popular Circuits section in the NY Timeswill be eliminated and the articles from Circuits will be rolled up into their general Business section as part of an editorial overhaul of their Business section.
The basic philosophy in making this bold move is that technology is now so part of the mainstream that the reporting and articles that were previously isolated to the Circuits section should be more seamlessly integrated into the overall Business section of the paper. I think the theory and rationale is very sound however there is a part of me that did like having a specific section dedicated to technology. Since they introduced Circuits, I have been a loyal reader of the Thursday section, however in the past year or so I do have to admit that more times than not, the stories became less interesting to me. I look forward to the new changes to the NY Times Business section and I am sure it will make for better reading.
A few weeks ago it was announced that TechTV, the great TV network dedicated to all things technology, was purchased by Comcast and would be merged with the game tv channel G4 to create G4TechTV (now that just rolls of the toungue). Idiots. Fools. Corporate blowhards. Gaming is not technology, technology is not gaming. Technology enalbes Gaming to make the experience better. Gaming is an attribute or a component of the vast impact that technology is having on media and entertainment. But they are mutually exclusive and should hardly be combined. I guess Comcast was so bummed out about geting spurned by Disney that they felt as though they needed to merge something.
Check out Gawker. Its an “interesting” site that takes gossip to the next level, if you want to go to that next level. I think we can only get so much news about what the Hiton sisters are doing on their worldwide rampage to spend their family’s fortune.
i have discovered rss, as some people call real simple syndication, where you can have data feeds incorperated into your web site or blog. its pretty neat and enables you to add updated info and data to your site. ah, the power of xml.