Resume

• Leading strategy, development and execution of all elements of company’s Asurion.com web site destination.
• Leading User Experience strategy, testing and deployment of in store Tablet Kiosk pilot program in WalMart test market stores
• Successfully launched company’s first Direct to Consumer program marketing Tablet Protection services and support

• Partnering with Travelclick to review and optimize their Analytics processes and approach for almost 200 of their top client web properties
• Marketing (Contract) for Harvest developing and implementing their first Affiliate Marketing program
• Marketing and Client Services for Ubertags, including communication strategy/implementation and client onboarding (Dec. 2011-Present)
• Online Marketing Campaign Creative Development including Landing Pages, Banner Ads, Email and Site Marketing for Broadridge
• Marketing (Contract) at SinglePlatform leading customer acquisition, messaging and launch partnership marketing programs (Nov-Dec. ’11).
• Consulting with local small businesses to develop and implement their online presence – including web development, email marketing, SEO/SEM, Database management, and social marketing.

Director, Online Analytics and Strategy (formerly Director, Publishing Operations)
Led team focused on data driven analysis and optimization of large scale client content marketing programs leveraging online content, advertising, social media and publishing technologies. Team responsibilities included business strategy, forecasting, establishing client KPI’s, pre and post sales strategic analysis, advertising & content optimization, establishment of best practices via testing & learning, and predictive modeling. Client roster included American Express, Dell, Intel, Proctor & Gamble, HP, and others.
More About My Experience at FM

Sr. Manager, Charge Card Product Marketing – American Express OPEN (2008-10)
Responsible for product line management (value proposition, positioning, customer experience, and P&L), communications strategy, and loyalty marketing for the Business Gold Card portfolio. Developed and launched communications strategy leveraging primary market research, customer insights, testimonials, and business results to inform positioning. Managed internal partnerships with Finance, Retention, High Value CRM, Membership Rewards, and Gold Card Events teams.

Sr. Manager, Online Acquisition Marketing – American Express OPEN (2006-08)
Managed prospect acquisition marketing strategy, creative development, and campaign execution for display media, affiliate, paid search and social media online channels. Supervised agencies, cross-functional staff, direct reports, and external partners in management of online campaigns leveraging behavioral targeting, and A/B + multivariate testing. Led online strategy and development for OPEN’s Plum Card product. Created and launched the award winning OPEN Forum Blog.

Manager, Interactive Business Lead/Loyalty – AXPi supporting OPEN, GMS (2004-06)
Managed OPEN’s on-site customer strategy & experience, including Summary of Accounts redesign & content strategy. Supported three OPEN card product launches with management of site development, release schedule, and cross-functional teams. Partnered with GMS in leading online customer acquisition, vertical industry acquisition (Healthcare, Real Estate/Rental), cross sell, search, and e-mail marketing & policy compliance. Influenced leadership in development of overall GMS interactive strategy.
More About My Experience at AmEx

Sr. Manager, Product Marketing – Instant Messaging (AOL Instant Messenger)
Managed product development and marketing on premium product and content offerings, including deployment of billing platform. Drove integration of AOL IM with television gameshow Who Wants To Be A Millionaire, enabling live in-show voting via IM. Initiated pilot project to integrate Google search within AIM client user experience. Worked with cross-functional teams to improve product release processes.
More About My Experience at AOL

Product Marketing Manager – Broadband, Multimedia + Mobile Services (2000-02)
Managed full product development lifecycle and cross sell marketing initiatives for (at the time) innovative streaming media and wireless digital media products. This included interface and usability testing, consumer research, e-mail marketing and management of $2MM marketing and product development partnership. Partnered with business units in global broadband/multimedia strategy development and product deployment, including metrics definition and ROI analysis.

Brand Marketing Manager – Personal Publishing: Tripod, Angelfire (1999-2000)
Led brand marketing initiatives for company’s personal publishing products and services, including brand research, usability testing, and international product launch. Collaborated with product managers, corporate marketing, external partners (Intel, Microsoft, Sony and others) and cross-functional teams in developing brand, promotional, and customer loyalty marketing programs, including an online model search promotion that generated 100K+ registrations and significant national media coverage.
More About My Experience at Lycos

Graduate School of Business Administration
MBA – Marketing, Information & Communications Systems (Dual Degree)
During business school, I was involved in consulting engagements with the New York Yankees and PricewaterhouseCoopers, an internship at Polo Ralph Lauren, and was President of the Marketing Society
More About My Experience at Fordham

Website Development and Design – bookcontracts.com | biblecomics.net
Designed, developed and built e-commerce website enabling the sale of the PDF/e-book version of Negotiating A Book Contract. Engaged and parntered with author to understand goals of project, the requirements of the website functionality and design, and the content that was to be presented on the stie. Researched and implemented content management capability to ensure that digital PDF document is delivered securely and in an controlled manner to customers, to avoid piracy.

Webmaster – frostpta.org
Designed, developed and built new website for the PTA leveraging online blogging, calendar, and e-mail SAAS technologies to more easily distribute information to Frost School community. Update site with relevant news and distribute email communications to Frost community opt-in email list.

Webmaster and Interactive Marketing Consultant – alisadesigns.com
Designed, and am currently developing, new website for local jewelry distributor leveraging web standards to optimize site for Natural Search. Manage site and database updates. Created and managed deployment of e-mail marketing campaigns targeting jewelry industry. Support company in general IT related tasks and initiatives including migrating e-mail infrastructure to Google Mail.