Senior Manager, Charge Card Product Marketing - American Express OPEN (2008-Present)
Responsible for product line management (value proposition, positioning, customer experience, and P&L management), communications strategy, and loyalty & retention marketing for the Business Gold Charge Card portfolio. More...
Senior Manager, Online Acquisition Marketing (Offsite Channels) - American Express OPEN (2006-2008)
Managed prospect acquisition marketing strategy, creative development, and campaign execution within online display media, affiliate, paid search and social media online channels. More...
Manager, Interactive Business Lead/Loyalty Experience - AXPi supporting American Express OPEN, GMS (2004-2006)
Led and defined OPEN business unit's secure online strategy and experience, including Summary of Accounts "blind" & e-statement redesign and content strategy. Supported Global Merchant Services in online merchant acquisition, cross-sell, search engine, and e-mail marketing. More...
Senior Manager, Product Marketing - Instant Messaging (AOL Instant Messenger)
Managed product marketing and development on premium consumer product offerings, including deployment of billing platform. Drove integration of AIM with television gameshow, enabling users to vote within context of show. Initiated pilot project to integrate Google search within AIM client user experience. Worked with cross-functional teams to improve product release processes.
Examples and Screen Shots...
Managed interactive product and marketing strategy for small marketing agency. Engaged with agency leadership in defining new business pitch strategy and negotiated with online media properties. Consulted with local small businesses in their interactive and website marketing strategies.
Product Marketing Manager - Broadband, Multimedia + Mobile Services (2000-2002)
Managed full product development lifecycle and cross sell marketing initiatives for innovative streaming media and wireless digital media products, including interface and usability testing, consumer research, and e-mail marketing. Partnered with business units in global broadband/multimedia strategy development and product deployment, including metrics definition and ROI analysis. More...
Brand Marketing Manager - Personal Publishing: Tripod.com, Angelfire.com (1999-2000)
Led brand marketing initiatives for company's personal publishing products and services, including brand research, usability testing, and international product launch. Collaborated with product managers, corporate marketing teammates, and cross functional teams in developing brand and promotional marketing programs. Defined and executed partner marketing programs with Intel, Microsoft, Sony Music, and others. More...
Senior Media Planner (Clients: Ameritech, Discover Card, Wilson Sports-Golf)
Media Planner (Client: American Express - National Service Establishments)
Media Planner (Clients: Valvoline Motor Oil; 1993-1995)
Assistant Media Planner (Clients: Lane Furniture, Merrill Lynch; 1992 - 1993)
Graduate School of Business Administration
MBA - Dual Degree: Marketing, Information & Communications Systems
During business school, I was involved in consulting engagements with the New York Yankees and PricewaterhouseCoopers, an internship at Polo Ralph Lauren, and was President of the Marketing Society. More...
Maxwell School of Citizenship and Public Affairs
BA - History (European)
Website Development and Design - www.bookcontracts.com
Designed, developed and built e-commerce website enabling the sale of the PDF/e-book version of Negotiating A Book Contract. Engaged and parntered with author to understand goals of project, the requirements of the website functionality and design, and the content that was to be presented on the stie. Researched and implemented content management capability to ensure that digital PDF document is delivered securely and in an controlled manner to customers, to avoid piracy.
Webmaster - www.frostpta.org
Designed, developed and built new website for the PTA leveraging online blogging, calendar, and e-mail SAAS technologies to more easily distribute information to Frost School community. Update site with relevant news and distribute email communications to Frost community opt-in email list.
Webmaster and Interactive Marketing Consultant - www.alisadesigns.com
Designed, and am currently developing, new website for local jewelry distributor leveraging web standards to optimize site for Natural Search. Manage site and database updates. Created and managed deployment of e-mail marketing campaigns targeting jewelry industry. Support company in general IT related tasks and initiatives including migrating e-mail infrastructure to Google Mail.
Blog Development Project Consultant
Consulted Scarsdale Elementary School Teacher and Principal to more effectively utilize school?s website to execute the Principal?s Current Events initiative. Developed blog to enable students to comment and provide feedback on daily story Principal posted. Designed blog to have a seamless look and feel to that of the Scarsdale Elementary School website.