Stephen Clark's Resume | Stephen Clark (sgclark.com/resume)

Resume

PROFESSIONAL EXPERIENCE

2004 - Present

American Express, New York, NY

Senior Manager, Charge Card Product Marketing - American Express OPEN (2008-Present)

Responsible for product line management (value proposition, positioning, customer experience, and P&L management), communications strategy, and loyalty & retention marketing for the Business Gold Charge Card portfolio. More...

Developed and launched communications strategy leveraging primary market research, customer insights & testimonials, and business results to inform positioning. Manage internal partnerships with Finance, Retention, High Value Relationship Management, Membership Rewards, and Gold Card Events teams.

Part of core team leading re-engineering of Business Gold product, delivering a multi-million dollar benefit to the business
Developed and led training of Early Tenure, Retention tele-channel representatives. Retention results have improved 10% since training sessions.

Senior Manager, Online Acquisition Marketing (Offsite Channels) - American Express OPEN (2006-2008)

Managed prospect acquisition marketing strategy, creative development, and campaign execution within online display media, affiliate, paid search and social media online channels. More...

Supervised agency and cross-functional staff in management of extensive online campaigns leveraging behavioral targeting, test and learn strategies, and multivariate testing capabilities. Led development and execution of the online portion of OPEN's Plum Card product launch; recognized internally with the 2009 Chairman's Award for Innovation. Partnered with Federated Media to influence internal stakeholders, and then create, develop, and launch the award winning OPEN Forum Blog. Led McKinsey & Co. consulting team in full business and market opportunity analysis of emerging online channels that may drive future Card acquisition growth. Launched Costco Business, Business Platinum in paid search channel. Direct management of Analyst, contractors, and summer intern.

Active channels (Affiliate, Display Media, Search) cards acquired up 32% in 2007
In 2007, delivered 36% improvement in efficiency of Display Media channel
Improved Media apply rates by 150% by implementing multivariate test learning
Increased retargeted media impressions to 8% of total, delivering 218% lift in apply rate, and 10% of channel's cards acquired

Manager, Interactive Business Lead/Loyalty Experience - AXPi supporting American Express OPEN, GMS (2004-2006)

Led and defined OPEN business unit's secure online strategy and experience, including Summary of Accounts "blind" & e-statement redesign and content strategy. Supported Global Merchant Services in online merchant acquisition, cross-sell, search engine, and e-mail marketing. More...

Led three new OPEN card product launches with management of online Loyalty site development, release schedule, and cross-functional teams. Influenced leadership to develop overall ES interactive strategy, along with tactical acquisition strategies focusing on vertical industries (Healthcare, Real Estate/Rental). Influenced and disseminated e-mail channel best practices and launched test & learn campaigns (subject line, creative, online/offline) for National Marketing, Merchant Acquisition.

Redesign of Summary of Accounts area led to 100% lift in new Cards acquired in first month after redesign
Drove 15% YoY online Merchant Acquisition growth with e-mail, paid search, and affiliate marketing programs
E-mail marketing campaign performance outpaced enterprise by 35%
Delivered 88% increase in qualified e-mails captured through improved processes and compliance management

2004

America Online, Dulles, VA

Senior Manager, Product Marketing - Instant Messaging (AOL Instant Messenger)

Managed product marketing and development on premium consumer product offerings, including deployment of billing platform. Drove integration of AIM with television gameshow, enabling users to vote within context of show. Initiated pilot project to integrate Google search within AIM client user experience. Worked with cross-functional teams to improve product release processes.
Examples and Screen Shots...

2003

Contract and Freelance Assignments, East Brunswick, NJ and NY, NY

Managed interactive product and marketing strategy for small marketing agency. Engaged with agency leadership in defining new business pitch strategy and negotiated with online media properties. Consulted with local small businesses in their interactive and website marketing strategies.

1999-2002

Lycos, Waltham, MA

Product Marketing Manager - Broadband, Multimedia + Mobile Services (2000-2002)

Managed full product development lifecycle and cross sell marketing initiatives for innovative streaming media and wireless digital media products, including interface and usability testing, consumer research, and e-mail marketing. Partnered with business units in global broadband/multimedia strategy development and product deployment, including metrics definition and ROI analysis. More...

Managed $2MM marketing and product development relationship
Acquired 30K customers in first year of streaming media product's lifecycle
Mobile Ringtones product drove 5% conversion rate, and 50% of its customers purchased 2+ items

Examples and Screen Shots...

Brand Marketing Manager - Personal Publishing: Tripod.com, Angelfire.com (1999-2000)

Led brand marketing initiatives for company's personal publishing products and services, including brand research, usability testing, and international product launch. Collaborated with product managers, corporate marketing teammates, and cross functional teams in developing brand and promotional marketing programs. Defined and executed partner marketing programs with Intel, Microsoft, Sony Music, and others. More...

Marketed loyalty program that drove 140MM incremental impressions and $1MM+ in advertising revenue
Launched online model search promotion that generated 100K participants and significant national media coverage

Examples and Screen Shots...

1996-1997

DDB Needham Worldwide, Chicago, IL

Senior Media Planner (Clients: Ameritech, Discover Card, Wilson Sports-Golf)

1995-1996

Ogilvy & Mather, New York, NY

Media Planner (Client: American Express - National Service Establishments)

1992-1995

Bozell Worldwide, New York, NY

Media Planner (Clients: Valvoline Motor Oil; 1993-1995)

Assistant Media Planner (Clients: Lane Furniture, Merrill Lynch; 1992 - 1993)

EDUCATION

1999

Fordham University, New York, NY

Graduate School of Business Administration
MBA - Dual Degree: Marketing, Information & Communications Systems

During business school, I was involved in consulting engagements with the New York Yankees and PricewaterhouseCoopers, an internship at Polo Ralph Lauren, and was President of the Marketing Society. More...

New York Yankees - Member of student team which developed marketing strategy for Yankees' interactive marketing intiatives. The proposed strategy was implemented by the Yankees organization.
PricewaterhouseCoopers - Developed, administered, and analyzed primary marketing research surveys. Moderated focus groups. Developed competitive market analysis of how service firms recruit via the Web.
Polo Ralph Lauren - Member of student team that recommended business process redesign leveraging information technology systems. Analyzed business processes and led evaluation of software development vendors.
President of Marketing Society student organization; Managed all aspects of group's activities
Affiliated Marketing Society with the American Marketing Association; doubled active student membership
Member of the Information & Communications Systems student organization

1991

Syracuse University, Syracuse, NY

Maxwell School of Citizenship and Public Affairs
BA - History (European)

TECHNICAL SKILLS & MANAGEMENT TRAINING:

Programming and Web Development: HTML, DHTML, Cascading Style Sheets, Web Standards and Accessibility, Knowledge of JavaScript, XML, WML
Applications & Services: Adobe PhotoShop, Illustrator, JMP Statistics Software, Cheetahmail, Lotus Notes, Marketing Engineering, Enact, Macromedia Dreamweaver, Microsoft Office (Access, Excel, PowerPoint, Outlook, Word), Project, Publisher, Visio, Vignette Content Management
Training: Managing Conflict, Six Sigma Management Principles, Situational Self Leadership, Financial Services Marketing

FREELANCE AND VOLUNTEER PROJECTS

2008 - Present

Scarf Press, Yorktown Heights, NY

Website Development and Design - www.bookcontracts.com

Designed, developed and built e-commerce website enabling the sale of the PDF/e-book version of Negotiating A Book Contract. Engaged and parntered with author to understand goals of project, the requirements of the website functionality and design, and the content that was to be presented on the stie. Researched and implemented content management capability to ensure that digital PDF document is delivered securely and in an controlled manner to customers, to avoid piracy.

2006 - Present

Frost Elementary School PTA, East Brunswick, NJ

Webmaster - www.frostpta.org

Designed, developed and built new website for the PTA leveraging online blogging, calendar, and e-mail SAAS technologies to more easily distribute information to Frost School community. Update site with relevant news and distribute email communications to Frost community opt-in email list.

2006 - Present

Alisa Jewelry, East Brunswick, NJ

Webmaster and Interactive Marketing Consultant - www.alisadesigns.com

Designed, and am currently developing, new website for local jewelry distributor leveraging web standards to optimize site for Natural Search. Manage site and database updates. Created and managed deployment of e-mail marketing campaigns targeting jewelry industry. Support company in general IT related tasks and initiatives including migrating e-mail infrastructure to Google Mail.

2006

Scarsdale Public Schools, Scarsdale, NY

Blog Development Project Consultant

Consulted Scarsdale Elementary School Teacher and Principal to more effectively utilize school?s website to execute the Principal?s Current Events initiative. Developed blog to enable students to comment and provide feedback on daily story Principal posted. Designed blog to have a seamless look and feel to that of the Scarsdale Elementary School website.

PERSONAL AND FUN FACTS:

Ranked as high as #2 on the del.icio.us/popular social bookmarking site for the Mini-Slide Navigation "mash up" I developed in 2006
As a child, I appeared on the box-top of Candyland Bingo
www.sgclark.com - Active blogger and interactive development hobbyist. Taught myself how to build a site using CSS, PHP, JavaScript and other languages.
I'm married and have two kids

Last Updated: 6/26/09