2010-Present

Federated Media, New York, NY

Director, Online Publishing Operations

Leading a team focused on the analysis and optimization of client’s strategic marketing programs leveraging online content, advertising, social media and publishing technologies. Team responsibilities include business strategy, forecasting, establishing KPI’s for client engagements, pre and post sales strategic analysis, and ongoing client management. Managing development of optimization platform that personalizes marketing messaging based on user metrics and behaviors. Supporting and managing clients that include American Express, Dell, Intel, Proctor & Gamble, and others.

2004 – 2010

American Express, New York, NY

Senior Manager, Charge Card Product Marketing – American Express OPEN (2008-2010)

Responsible for product line management (value proposition, positioning, customer experience, and P&L management), communications strategy, and loyalty marketing for the Business Gold Charge Card portfolio.

Senior Manager, Online Acquisition Marketing (Offsite Channels) – American Express OPEN (2006-2008)

Managed prospect acquisition marketing strategy, creative development, and campaign execution within online display media, affiliate, paid search and social media online channels. Led online campaign strategy and development for OPEN’s Plum Card product launch. Created and launched the award winning OPEN Forum Blog.

Manager, Interactive Business Lead/Loyalty Experience – AXPi supporting OPEN, GMS (2004-2006)

Led and defined OPEN business unit’s secure online strategy and experience, including Summary of Accounts “blind” & e-statement redesign and content strategy. Supported Global Merchant Services in online merchant acquisition, cross-sell, search engine, and e-mail marketing. Led three new OPEN card product launches with management of online Loyalty site development, release schedule, and cross-functional teams.

2004

America Online, Dulles, VA

Senior Manager, Product Marketing – Instant Messaging (AOL Instant Messenger)

Managed product development and marketing on premium product and content offerings, including deployment of billing platform. Drove integration of AIM with television gameshow Who Wants To Be A Millionaire, enabling live in-show voting via IM. Initiated pilot project to integrate Google search within AIM client user experience. Worked with cross-functional teams to improve product release processes.

2003

Contract and Freelance Assignments, East Brunswick, NJ and NY, NY

Managed interactive product and marketing strategy for small marketing agency. Engaged with agency leadership in defining new business pitch strategy and negotiated with online media properties. Consulted with local small businesses in their interactive and website marketing strategies.

1999-2003

Lycos, Waltham, MA

Product Marketing Manager – Broadband, Multimedia + Mobile Services (2000-2002)

Managed full product development lifecycle and cross sell marketing initiatives for (at the time) innovative streaming media and wireless digital media products. This included interface and usability testing, consumer research, e-mail marketing and management of $2MM marketing and product development partnership. Partnered with business units in global broadband/multimedia strategy development and product deployment, including metrics definition and ROI analysis.

Brand Marketing Manager – Personal Publishing: Tripod.com, Angelfire.com (1999-2000)

Led brand marketing initiatives for company’s personal publishing products and services, including brand research, usability testing, and international product launch. Collaborated with product managers, corporate marketing teammates, and cross functional teams in developing brand and promotional marketing programs including a customer loyalty program that drove 140MM impressions and $1MM+ in ad revenue and an online model search promotion that generated 100K registrations and significant national media coverage. Defined and executed partner marketing programs with Intel, Microsoft, Sony Music, and others.

1996-1997

DDB Needham, Chicago, IL

Senior Media Planner (Clients: Ameritech, Discover Card, Wilson Sports-Golf)

Served clients in development of national, local media planning strategy. Planned media campaign for successful new product launch targeting the golf industry. Developed promotional program with Tower Records, providing national PoP exposure for client. Researched and developed credit card industry competitive analysis. Managed staff in their daily responsibilities.

1995-1996

Ogilvy, New York, NY

Media Planner (Client: American Express – National Service Establishments)

1992-1995

Bozell, New York, NY

Media Planner (Clients: Valvoline Motor Oil; 1993-1995)

Assistant Media Planner (Clients: Lane Furniture, Merrill Lynch; 1992 – 1993)

• Training: Managing Conflict, Six Sigma, Situational Self Leadership, Financial Services Marketing
• Programming and Web Development: HTML, DHTML, PHP, CSS, Web Standards and Accessibility, JavaScript, XML
• Applications & Services: Adobe PhotoShop, Illustrator, JMP Statistics Software, Cheetahmail
  Marketing Engineering, Enact, Macromedia Dreamweaver, Microsoft Office (Access, Excel, PowerPoint, Outlook, Word), Project, Publisher, Visio, Vignette Content Management, Omniture, Google Analytics