sgclark.com
Resume
PROFESSIONAL EXPERIENCE
2004 - Present
American Express, New York, NY
Senior Manager, Online Acquisition (Active & New Channels) - OPEN (2006-Present)
Responsible for online prospect acquisition marketing strategy, creative development, and campaign execution within online display media, affiliate, paid search and emerging online channels. Supervise agency and cross-functional staff in management of extensive online campaigns leveraging behavioral targeting, test and learn strategies, and multivariate testing capabilities. Led Online Acquisition, AXPi, agencies, and vendors in development and execution of online portion of OPEN's Plum Card launch. Led McKinsey & Co. consulting team in full business and market opportunity analysis of emerging online channels that may drive future Card acquisition growth. Launched Costco Business, Business Platinum in paid search channel. Direct management of Analyst, contractors, and summer intern.
- Active channels (Affiliate, Display Media, Search) cards acquired up 32% in 2007
- In 2007, delivered 36% improvement in efficiency of Display Media channel
- Improved Media apply rates by 150% by implementing multivariate test learning
- Increased retargeted media impressions to 8% of total, delivering 150% performance lift and 10% of channel's cards acquired
Manager, Interactive Business Lead/Loyalty Experience - AXPi supporting OPEN, ES (2004-2006)
Managed OPEN business unit’s secure online strategy and experience, including Summary of Accounts “blind” redesign, content strategy, and e-statement. Supported three new OPEN card product launches with management of online Loyalty site development, release schedule and cross-functional teams. Supported Establishment Services in online merchant acquisition, cross sell marketing, search engine, and e-mail marketing, servicing & policy compliance. Influenced leadership to develop overall ES interactive strategy, along with tactical acquisition strategies focusing on vertical industries (Healthcare, Real Estate/Rental). Influenced and disseminated e-mail channel best practices and launched test & learn campaigns (subject line, creative, online/offline) for National Marketing, Merchant Acquisition.
- Redesign of Summary of Accounts area led to 100% lift in new Cards acquired in first month after redesign
- Drove 15% YoY online Merchant Acquisition growth with e-mail, paid search, and affiliate marketing programs
- E-mail marketing campaign performance outpaced enterprise by 35%
- Delivered 88% increase in qualified e-mails captured through improved processes and compliance management More
2004
America Online, Dulles, VA
Senior Manager, Product Marketing - Instant Messaging (AOL Instant Messenger)
Managed product marketing and development on premium consumer product offerings, including deployment of billing platform. Drove integration of AIM with television gameshow, enabling users to vote within context of show. Initiated pilot project to integrate Google search within AIM client user experience. Worked with cross-functional teams to improve information flow and quicker product release processes.
More
2003
Contract and Freelance Assignments, East Brunswick, NJ and NY, NY
Managed interactive product and marketing strategy for small marketing agency. Engaged with agency leadership in defining new business pitch strategy and negotiated with online media properties. Consulted with local small businesses in their interactive and website marketing strategies.
1999-2002
Lycos, Waltham, MA
Product Marketing Manager - Broadband, Multimedia + Mobile Services (2000-2002)
Supported business units in global broadband/multimedia strategy development and product deployment, including metrics definition and ROI analysis. Managed full product development lifecycle and cross sell marketing initiatives for innovative streaming media and wireless digital media products, including interface and usability testing, consumer research, and e-mail marketing.
- Managed $2MM marketing and product development relationship
- Acquired 30K customers in first year of streaming media product’s lifecycle
- Mobile Ringtones product drove 5% conversion rate, and 50% of its customers purchased 2+ items
Brand Marketing Manager - Personal Publishing: Tripod.com, Angelfire.com (1999-2000)
Managed brand marketing initiates for company’s personal publishing products and services including brand research, usability testing, and international product launch. Collaborated with product managers, corporate marketing teammates, and cross functional teams in developing brand and promotional marketing programs. Defined and executed partner marketing programs with Intel, Microsoft, Sony Music, and others.
- Marketed loyalty program that drove 140MM incremental impressions and $1MM+ in advertising revenue
- Launched online model search promotion that generated 100K participants and significant media coverage More
1996-1997
DDB Needham Worldwide, Chicago, IL
Senior Media Planner (Clients: Ameritech, Discover Card, Wilson Sports-Golf)
1995-1996
Ogilvy & Mather, New York, NY
Media Planner (Client: American Express - National Service Establishments)
1992-1995
Bozell Worldwide, New York, NY
Media Planner (Clients: Valvoline Motor Oil; 1993-1995)
Assistant Media Planner (Clients: Lane Furniture, Merrill Lynch; 1992 - 1993)
EDUCATION
1999
Fordham University, New York, NY
Graduate School of Business Administration
MBA - Dual Degree: Marketing, Information & Communications Systems
1991
Syracuse University, Syracuse, NY
Maxwell School of Citizenship and Public Affairs
BA - History (European)
TECHNICAL SKILLS & MANAGEMENT TRAINING:
- Programming and Web Development: HTML, DHTML, Cascading Style Sheets, Web Standards and Accessibility, Knowledge of JavaScript, XML, WML
- Applications & Services: Adobe PhotoShop, Illustrator, JMP Statistics Software, Cheetahmail, Lotus Notes, Marketing Engineering, Enact, Macromedia Dreamweaver, Microsoft Office (Access, Excel, PowerPoint, Outlook, Word), Project, Publisher, Visio, Vignette Content Management
- Training: Managing Conflict, Six Sigma Management Principles, Situational Self Leadership, Method 1 Project Management
FREELANCE AND VOLUNTEER PROJECTS
2006 - Present
Frost Elementary School PTA, East Brunswick, NJ
Webmaster – www.frostpta.org
Designed, developed and built new website for the PTA leveraging online blogging, calendar, and e-mail SAAS technologies to more easily distribute information to Frost School community. Update site with relevant news and distribute email communications to Frost community opt-in email list.
2006 - Present
Alisa Jewelry, East Brunswick, NJ
Webmaster and Interactive Marketing Consultant
Designed, and am currently developing, new website for local jewelry distributor leveraging web standards to optimize site for Natural Search. Manage site and database updates. Created and managed deployment of e-mail marketing campaigns targeting jewelry industry. Support company in general IT related tasks and initiatives including migrating e-mail infrastructure to Google Mail.
2006
Scarsdale Public Schools, Scarsdale, NY
Blog Development Project Consultant
Consulted Scarsdale Elementary School Teacher and Principal to more effectively utilize school’s website to execute the Principal’s Current Events initiative. Developed blog to enable students to comment and provide feedback on daily story Principal posted. Designed blog to have a seamless look and feel to that of the Scarsdale Elementary School website.
PERSONAL AND FUN FACTS:
- Ranked as high as #2 on the del.icio.us/popular social bookmarking site for the Mini-Slide Navigation "mash up" I developed
- As a child, I appeared on the boxtop of Candyland Bingo
- www.sgclark.com - Active blogger and interactive development hobbyist. Taught myself how to build a site using CSS, PHP, JavaScript and other languages.
- I'm married and have two kids
