This is an interesting study. A company called SocialTwist conducted a study comparing the methods which people share content and the performance of each of major social networks. According to the study, Twitter is crushing Facebook’s CTR, which to be honest is not all together that surprising. What I would be far more interested in understanding is what is the engagement and post click activity that is associated with each of the networks (Facebook, Twitter, etc.).

Mind The Gap

You may have heard about The Gap’s recent inept attempt to redesign their logo. To demonstrate just how poor the decision making was there, the fine folks at ISO50 held a Gap Logo Redesign Contest, reaching out to the broader interweb design community to submit their own redesigns for the iconic logo. The results are, in my humble opinion, spectacular…with a couple of snarky designs thrown in for good measure! Just some amazing designs that reinforce just how bad the one that The Gap chose really is.

It appears that the geniuses at The Gap are now backpedaling on their decision making processes.

And for those few that really do like the new logo, you can generate a logo of your own right here.

The Holy Censorship Letter of Antioch

A letter between the producers of the film Monty Python and The Search for the Holy Grail after a member of the British Film Board saw a pre-production screening of the film.

“I would like to…retain ‘fart in your general direction’.”

I am not prepared to pursue this line of inquiry any further and I think this letter is extremely silly.

Via Letters of Note

Over at Mediapost, a spot on article about how the advertising and ad agency world is lagging behind from a technology and measurement perspective.  The article is basically saying that the elevator is going to the top floor, but no one is home.  They understand what needs to be done but have zero idea of how to get there.  And if they don’t know, someone else will walk in (i.e Google), figure it out, and put them out of their misery.

As much as the industry sees this exciting vision, there are fundamental steps the industry needs to take to get there. Last year the steps required the industry to create open platforms to connect a fragmented industry.

Future steps include:

1) Measurements must align in display ads against consumer behavior such as dwell time or passive or active engagement.

2) Make processes within agencies quicker and easier through technology.

3) One system for all inventory processes.

Agency reps have been spending too much time cutting and pasting into and out of Microsoft Excel. So, MediaMind created a dashboard to centralize all information for media buyers. It aims to simply the process of managing ad campaigns across Facebook, mobile, display and email. It also helps buyers find audiences.

The MediaMind version 2.0 product launch this week focuses on tackling the immediate tasks at hand, which Donaldson will address at Digital Experience Day (DED). He says it’s necessary for agencies to embrace this concept now to manage any kind of future change as digital and traditional media converge, and look at “smarter’ ways of engaging consumers.” But that’s really only the beginning.

The advertising industry will face serious issues if technologists don’t step up to nurture this transition.

This is hardly a revelation to me since the advertising and marketing world still relies on the dinosaur aged Neilsen Rating system to measure TV audience…a measurement system derived in the 1960′s and 1970′s that is the biggest joke and the industry’s dirty little secret. It still baffles me that an entire multi-billion dollar industry is based completely on a panel based model who’s methodology has not changed much in 25 years.

via mediapost

Eco Friendly Pavilion in Taipei

An architectural firm in Taiwan designed and built an eco friendly campus of pavilions to be used this year for a gardening expo:

Taiwanese architectural office bioarch formosana has designed and completed the build of a group of eco-friendly pavilions at this years taipei international gardening and horticulture exposition. located in shingsheng park, a municipal park with rich vegetation, the starting point of the design was to conserve as many existing trees on site as possible. another key aim during the development process was to approach building a large scale pavilion with the smallest carbon footprint possible, enforcing a cradle to cradle mentality into practice.

via designboom.