Today at Chick Fil A restaurants around the country, its Cow Appreciation Day.  Simply show up at one of their restaurants dressed up as a cow and you will get a free meal.  For those of you not so adventurous, if you just show up wearing a cow related t-shirt or other piece of clothing that references a cow, they’ll give you a sandwich.   If you are not familiar with their marketing and advertising campaign, they have cows as their “pitch men”, asking consumers to eat more chicken.  Except, the cows can’t spell (ex: Eeet More Chikin).

Later on in the year, around September, they have similar offering where they give away a sandwich if you are wearing a team logo to honor the start of the fall sports season (when footbal, basketball, hockey start, and when baseball gets into the stretch run).